One of my biggest hobbies is to go around and findĀ different second-hand stores, vintage boutiques or even better, charity shops every time I travel to a place. The top and skirt IĀ“m wearing is from Eriks HjĆ¤lp, a charity shop in MalmĆ¶ and was bought the last time I was back home in Sweden. The bag is from Zara and the shoes is also from Zara but was bought at the charity shop Barnardos in Brixton. Ā The reason why I so fond of second hand items is that I always find unique and special things, from clothes, furniture to accessories, also its environmental friendly and sustainable to purchase (or reuse) perfectly fine items others no longer need. 90% of clothing that is thrown away is before the end of its life circle, this means that clothes have much longer life cycle and can be worn longer period of time before it actually is unwearable. So if you area bit sceptical to second-hand clothes, try to organise a clothes swapping day with your friends and get a totally new wardrobe and the best thing is that its for free!!
Since I moved to London, I have started to feel a strong longing for being in the nature. Having some time off from work, my friend Alex and I took a roadĀ trip outside London to a place called Oxted. The plan was to have a long and relaxing walk in the forest and as soon as we step into the forest, we whereĀ surrounded by a sea of bluebells. It was a magic view! Shortly after the picture above was taken, it started to rain so it turned out to be a short visit. However it felt amazing to leave the big city life behind for a short while and reconnect with mother earth.
IĀ“m so proud to wear this awesome dress and leather coat from my former classmateĀ“s brand, i & KK, a brand that is not only classy but also sustainable. People often assume that environmental friendly, sustainable or Ā āgreenā fashion brands are boring and unfashionable, something that in reality is not correct. During the last few years the majority of fashion labels, from luxury brands as Burberry to fast fashion companies as H&M, have focused more and more on becoming more sustainable and gentle to the environmental. I’m delighted to see that the fashion industry is taking environmental issues serious.
All of i & KKĀ“s products are made in Finland and every manufacture process is controlled by Krista to ensure the hight quality of the garments. Recently, you can also customise your products at i & KK, click here for more info.
One thing I absolutely love about living in London, especially East London, is all of the freaky people you randomly see on the streets, like this guy. Ā SometimesĀ IĀ have no idea if their outfit is meant to be a mascot (likeĀ Ronald McDonald), or they just simply trying to be creative. Even if the reasons remains unknown, itĀ“s highly funny andĀ entertaining. During the weekend, I was strolling around Brick Lane at the sunday market where I bumped into this guy.
IĀ“m totally in love with a song by Sia calledĀ Straight for the KnifeĀ . A beautiful song aboutĀ destructive relationship, a person you deep down know you should not have in your life but in some sick and twisted way, you are still hungry for his ābad lovingā as Sia sings in the song. We all have been in similar relationship, as a teenager you promised yourself that you would never make the same mistake again but history has an ugly tendency to repeat itself.
A lot of people have asked me about the colourful shirt I wore during last London Fashion weekĀ (click here).Ā The shirt and also the shirt IĀ“m wearing on the pictures above is from the East London based label Soot and Ty (click here)Ā and isĀ actually menĀ“s wear label. However IĀ“m a big fan of Soot and Ty and love theĀ shirtĀ“s fitted style and playful pattern. Ā Shirts from Soot and Ty is definitely a statement piece and is perfect to create your own unique look.
Soot and Ty just launched a new collection for Spring/Summer with lots of colourful and fashionable items.Ā Visit their store at740/741 Camden Stables Market, Chalk Farm Road, London, NW1 8AH or simply pop by their stand every weekend at the Backyard Market & Sunday Upmarket in Bricklane, E1.