AFTERNOON IN ENGLISH FOREST

Since I moved to London, I have started to feel a strong longing for being in the nature. Having some time off from work, my friend Alex and I took a road trip outside London to a place called Oxted. The plan was to have a long and relaxing walk in the forest and as soon as we step into the forest, we where surrounded by a sea of bluebells. It was a magic view! Shortly after the picture above was taken, it started to rain so it turned out to be a short visit. However it felt amazing to leave the big city life behind for a short while and reconnect with mother earth.

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LET´S BE MORE GENTLE TO THE ENVIRONMENT

I´m so proud to wear this awesome dress and leather coat from my former classmate´s brand, i & KK, a brand that is not only classy but also sustainable. People often assume that environmental friendly, sustainable or  “green” fashion brands are boring and unfashionable, something that in reality is not correct. During the last few years the majority of fashion labels, from luxury brands as Burberry to fast fashion companies as H&M, have focused more and more on becoming more sustainable and gentle to the environmental. I’m delighted to see that the fashion industry is taking environmental issues serious.

All of i & KK´s products are made in Finland and every manufacture process is controlled by Krista to ensure the hight quality of the garments. Recently, you can also customise your products at i & KK, click here for more info.

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WELCOME TO THE FREAK SHOW

One thing I absolutely love about living in London, especially East London, is all of the freaky people you randomly see on the streets, like this guy.  Sometimes I have no idea if their outfit is meant to be a mascot (like Ronald McDonald), or they just simply trying to be creative. Even if the reasons remains unknown, it´s highly funny and entertaining. During the weekend, I was strolling around Brick Lane at the sunday market where I bumped into this guy.

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ON REPEAT

I´m totally in love with a song by Sia called Straight for the Knife . A beautiful song about destructive relationship, a person you deep down know you should not have in your life but in some sick and twisted way, you are still hungry for his “bad loving” as Sia sings in the song. We all have been in similar relationship, as a teenager you promised yourself that you would never make the same mistake again but history has an ugly tendency to repeat itself.

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The Shirt

A lot of people have asked me about the colourful shirt I wore during last London Fashion week (click here). The shirt and also the shirt I´m wearing on the pictures above is from the East London based label Soot and Ty (click here) and is actually men´s wear label. However I´m a big fan of Soot and Ty and love the shirt´s fitted style and playful pattern.  Shirts from Soot and Ty is definitely a statement piece and is perfect to create your own unique look.

Soot and Ty just launched a new collection for Spring/Summer with lots of colourful and fashionable items. Visit their store at740/741 Camden Stables Market, Chalk Farm Road, London, NW1 8AH or simply pop by their stand every weekend at the Backyard Market & Sunday Upmarket in Bricklane, E1.

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THE MAGIC WORLD OF MCQUEEN

For some weeks ago, I visited Alexander McQueen´s celebrated exhibition entitled “Savage Beauty” containing his most well known collections, from his MA graduation collection in 1992 to the unfinished collection AW2010.

I have been a big fan of McQueen´s work and always admired his ability to fully express his visions and translate them into beautiful and creative collections. Visiting Savage Beauty, was like entering McQueen´s head where I fully understood his mindset and imagination.

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