preloved

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Being fashionable and gentle to the environment can sometimes feel like a struggle as the fashion world constantly charms you with the latest trends. The fashion houses introduce new innovations seasons after seasons and encourage us to purchase not only new clothes but also luxury handbags, footwear, and other accessories. Today, a fashion house normally presents 6 collections per year where high street copycats like Zara and H&M receive news items on the daily basis and produce up to 20 collections per year. Via clever interaction technics on social media channels and with the help of bloggers and other fashion personnel, brands showcases the latest trends. This makes the urge for buying new pieces a never ending story. As we are continuously being encouraged to buy into the latest trend, we tend to wear our clothes only a few times and before we know it, there is a new trend to keep up with and our last month’s purchases are soon forgotten. This kind of shopping behaviour is not sustainable as the fashion industry has a negative impact on the environment (click This makes the urge for buying new pieces a never ending story. As we are continuously being encouraged to buy into the latest trend, we tend to wear our clothes only a few times and before we know it, there is a new trend to keep up with and our last month’s purchases are soon forgotten. This kind of shopping behaviour is not sustainable as the fashion industry has a negative impact on the environment (click here to find out more ).

During the last few years, a change in our way of consuming has been noticed as more and more have started to appreciate the charm of second-hand items and preloved luxury goods. Fashionistas, celebrities, bloggers and other fashion personnel are mixing luxury items with high street and vintage items all together to create their own unique style. Environmental friendly mindset, investing in classic pieces and budget friendly are just a few reasons to purchase preloved goods. We are now wearing our clothes throughout several seasons, year after year until it wears out. As a result of this, a new business model
has been introduced where you easily can purchase other people´s unwanted and unworn luxury items. Companies such as Vestiaire Collective offers to an alternative shopping approach; you can directly buy and sell designer good such as clothes, handbags, footwear and other luxury accessories via their website and App. Other brands such as London based Bagista have become specialists in luxury handbags and offers preloved brands such as Hermés, Chanel, Dior, and Prada to name a few. Here is a Givenchy bag I found at their store in Chiswick and I think it goes great with my festival inspirited look.

Photo by: Christos Markou | Sunglasses: TopShop | Dress: Asos (find similar here) | Bag: Preloved Givenchy Pandora Box Mini At Bagista  | Shoes: Vintage (find similar here)

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