YVES SAINT LAURENT CHANGES NAME TO SAINT LAURENT PARIS. A BIG YES OR NO?
Hedi Slimane, the creative director for Yves Saint Laurent has decided to change the legendary brand name from Yves Saint Laurent (YSL) to Saint Laurent Paris (SLP) . The new brand name is going to be seen during Spring/ Summer 2013. The initials YSL has been the brands symbol forever and this news upset a lot of fans. However, the old logo YSL will still be used in the brand´s makeup, accessories and shoes. So what do you think? A big Yes or No?
I think A BIG NO!