THINGS THAT CAN BE FOUND ON SECOND-ON-SHOPS

One of my biggest hobbies is to go around and find¬†different second-hand stores, vintage boutiques or even better, charity shops every time I travel to a place. The top and skirt I¬īm wearing is from Eriks Hj√§lp, a charity shop in Malm√∂ and was bought the last time I was back home in Sweden. The bag is from Zara and the shoes is also from Zara but was bought at the charity shop Barnardos in Brixton. ¬†The reason why I so fond of second hand items is that I always find unique and special things, from clothes, furniture to accessories, also its environmental friendly and sustainable to purchase (or reuse) perfectly fine items others no longer need. 90% of clothing that is thrown away is before the end of its life circle, this means that clothes have much longer life cycle and can be worn longer period of time before it actually is unwearable. So if you area bit sceptical to second-hand clothes, try to organise a clothes swapping day with your friends and get a totally new wardrobe and the best thing is that its for free!!

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WELCOME TO THE FREAK SHOW

One thing I absolutely love about living in London, especially East London, is all of the freaky people you randomly see on the streets, like this guy. ¬†Sometimes¬†I¬†have no idea if their outfit is meant to be a mascot (like¬†Ronald McDonald), or they just simply trying to be creative. Even if the reasons remains unknown, it¬īs highly funny and¬†entertaining. During the weekend, I was strolling around Brick Lane at the sunday market where I bumped into this guy.

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The Shirt

A lot of people have asked me about the colourful shirt I wore during last London Fashion week¬†(click here).¬†The shirt and also the shirt I¬īm wearing on the pictures above is from the East London based label Soot and Ty (click here)¬†and is¬†actually men¬īs wear label. However I¬īm a big fan of Soot and Ty and love the¬†shirt¬īs fitted style and playful pattern. ¬†Shirts from Soot and Ty is definitely a statement piece and is perfect to create your own unique look.

Soot and Ty just launched a new collection for Spring/Summer with lots of colourful and fashionable items. Visit their store at740/741 Camden Stables Market, Chalk Farm Road, London, NW1 8AH or simply pop by their stand every weekend at the Backyard Market & Sunday Upmarket in Bricklane, E1.

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ROUND SUNGLASSES

MY FAVORITE ROUND SUNGLASSES

TARA ♥ FESTIVAL SPECS

During my internship for Alexandra Groover Fashion Week AW 2012 I had a few days off and went to Bricklane Sunday market. At the market I bought a pair of round sunglasses from a brand called Festival Specs. One thing that is so amazing with these sunglasses is that the lenses are interchangeable. This means that you can change the color of the lenses and mix and match with your outfit.  In the case you get a set of six pairs of differently colored lenses like brown, green, yellow, blue, pink and grey. Practical right? While you look amazing in festival Specs, you are doing a good cause as 10 % of each sale is donated to charity of War Child.

Festival Specs have been used in some fashion shows, like Jade Stockholm Fashion Show, Rio Fashion Week, Alternative Fashion Week in London and The Bite Magazine.

For more info, click here or like them on Facebook.

JADE STOCKHOLM FASHION SHOW

RIO FASHION WEEK

ALTERNATIVE FASHION WEEK- LONDON

THE BITE MAGAZINE